Monday, February 15, 2016

RootsTech 2016: Steve Rockwood - You Are The Heart Doctors For Your Family

Here are some of my takeaways from this session:


  • Everyone lives on in stories, pictures, and lessons.
  • Focus on the person (not the search)
  • Reach their hearts in 60 seconds
  • What have you felt?
  • Feelings are core and profound
  • Feel belonging and love
  • You are inspired and can be inspiring
  • Make family history relevant to your immediate family



5 experience areas

Reach out to people's hearts - you are heart doctors for your family - this is a gathering of heart specialists. 
What are the "funny ties" that will build family ties?

Weave family history into everyday life.


You can watch his comments here:



I had the opportunity to participate in a Media Hub Sofa Chat with Steve.

Here are some of my takeaways from the chat:


  • How do we bring all members of the family into family history?
  • Going global to soften the soil for new markets.
  • Fine tuning each of the 5 experiences over time.
  • Teenagers and millennials want to give back right now.
  • Mobile will be first in new technologies.
  • Focusing on "searchable" records.
  • Every family has members to fulfill all the different roles.
  • We've created the tree, now we need to embellish it with ornaments (photos, stories).


#RootsTech


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