The generations on either side of me link me to my past and my future. My view of family history involves revealing the roots and the branches.

Throughout this blog you will find perspectives related to the doctrines of temple and family history work from revealed revelation given to living prophets of the Church of Jesus Christ of Latter-day Saints (LDS - Mormon).

Thursday, February 11, 2016

RootsTech 2016: Innovator Summit: DIY Small-Business Guerrilla Marketing Strategies

Here are some of my takeaways from this session:

  • Provide an Incentive
  • Email Newsletter (use program like Constant Contact)
  • Schedule Posts
  • Know the Data
  • What Resonates with Your Customers?
  • Focus on 2-3 Social Platforms
  • Learn From the Platforms / Find the Power Users
  • Check for Mobile Accessibility/Readability
  • Explore Interests, Locations, and Demographics of Your Followers
  • Employ a Social Media Plan
  • SEO / Google Keywords
  • Content Marketing (Entertain, Inspire, Educate, Convince)
  • Re-purpose Content
  • Calls to Action (Tell them Exactly What You Want Them to Do)
  • Use Freemiums to Build Relationships

Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. Read Article Here: What Is Guerrilla Marketing?


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