RootsTech 2016: Innovator Summit: DIY Small-Business Guerrilla Marketing Strategies

Here are some of my takeaways from this session:

• Provide an Incentive
• Email Newsletter (use program like Constant Contact)
• Schedule Posts
• Know the Data
• What Resonates with Your Customers?
• Focus on 2-3 Social Platforms
• Learn From the Platforms / Find the Power Users
• Check for Mobile Accessibility/Readability
• Explore Interests, Locations, and Demographics of Your Followers
• Employ a Social Media Plan
• SEO / Google Keywords
• Content Marketing (Entertain, Inspire, Educate, Convince)
• Re-purpose Content
• Calls to Action (Tell them Exactly What You Want Them to Do)
• Use Freemiums to Build Relationships

Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. Read Article Here: What Is Guerrilla Marketing?

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