The generations on either side of me link me to my past and my future. My view of family history involves revealing the roots and the branches.

Throughout this blog you will find perspectives related to the doctrines of temple and family history work from revealed revelation given to living prophets of the Church of Jesus Christ of Latter-day Saints (LDS - Mormon).

Thursday, February 11, 2016

RootsTech 2016: Innovator Summit: Ken Krogue

Ken Krogue, Founder, President, and Chief Strategy Officer of shared thoughts and ideas of things he has learned along the way.

Here are some of my takeaways from this session:
  • Innovation - Applying What Works In Other Worlds In Yours
  • Go Sell Something
  • Keep A Fresh Perspective
  • Find What Works, Then Focus, Focus, Focus
  • Learn From Trees
  • Know What You Really Sell (Deliver Results)
  • Provide Crazy Value
  • Divert A River ... Don't Dig A Well
  • Swim With The Sharks
  • Does One Person Matter?
  • Even A Single Comment Matters
  • Speed To Respond Gets The Sale
  • Only Raise Money When You Don't Need It
  • Find Investors Who Invest In You
  • Manage By The Numbers: Predictive Analytics and Big Data
  • Digital Media Rules
  • High Growth Media - Blogging
  • Content And Distribution Should Be Yoked Together
  • Give Back Along The Way
  • Mobilize Your People

He has helped create a Social Media Core Certification Course that is available for EVERYONE for FREE. Check out this link: Social Media Certification

You can watch his keynote here:


1 comment:

  1. Ken Krogue is an amazing person and has some great ideas to help strengthen a company or help promote a message. He has done some great work to help our organization and has made several presentations to our employees about how we can use social media to help share good content. I particularly like his ideas to “divert a river … don’t dig a well" and to "swim with the Sharks." I have tried to implement these ideas in my LinkedIn profile seen here Ken is right, when you can divert a river it streamlines the amount of energy and effort needed to get your message out.